Closing the Loop links waste issues in emerging markets in Africa and Asia to recycling capabilities in Europe. So what better place for us to talk about sustainable mobile phone usage, than the link between these continents? Turkey!
That’s why we were extra thrilled to talk about circular phones at the ‘Sustainable Brands’ conference in Istanbul. It was a very cool line up. With brands like Fiat, Coca-Cola, and Deloitte talking about what their view on CSR is.
We explained that we did not believe in the term CSR, as ‘responsibility’ has a negative ring to it. It would be much better to talk about the opportunities and benefits sustainability brings. But most of all, we explained how we all can contribute to more circularity in the telecom industry.