One device collected for One device Sold

A simple and GSMA-supported way to deliver on the needs of the ‘light-green’ customer.

Easy to add to any device or product service.

Trusted by the industry

Your benefits

Strengthen device propositions

Differentiate your proposition by adding clear, relevant customer value.
Go beyond price and specifications

Win customers

Turn a device offer into a clear, customer-centric story that supports sales conversations, campaigns, and retention.

Drive customer engagement

Use One for One to boost acquisition, upgrades, loyalty, and retention. Excite and engage customers well beyond the purchase.

Let's talk

Reach out to see how One for One creates value for you.

One for One is

A competetive differentiator

One for One is used across consumer, business, and channel device propositions, from retail and upgrades to leasing and workplace offerings. Since 2016, the service has helped organizations deliver measurable Sales, Marketing, CSR, and CX results. See our client case studies.

About your customer's device

One for One helps operators and the broader ecosystem to better serve customers. The service delivers ‘less waste’ in a way customers want, understand and appreciate it.

Made to fit your propositions

We work with you to identify how and where the service adds the most commercial value. One for One is tailored to support new device sales, device upgrades, leasing offers, customer campaigns, or loyalty moments.

Easy to implement

One for One is a turnkey service that is added neatly to your business model, without requiring changes. It directly leads to less electronic waste around the world.

Closing the Loop’s key figures:

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Start implementing One for One today

Closing the Loop