One device collected for One device Sold
A simple and GSMA-supported way to deliver on the needs of the ‘light-green’ customer.
Easy to add to any device or product service.
- Build brand value with a customer-centric service
- Differentiate and complement your device propositions
- Turn customer intent into business opportunity
Trusted by the industry
Your benefits
Strengthen device propositions
Win customers
Turn a device offer into a clear, customer-centric story that supports sales conversations, campaigns, and retention.
Drive customer engagement
Use One for One to boost acquisition, upgrades, loyalty, and retention. Excite and engage customers well beyond the purchase.
Let's talk
Reach out to see how One for One creates value for you.
One for One is
One for One is used across consumer, business, and channel device propositions, from retail and upgrades to leasing and workplace offerings. Since 2016, the service has helped organizations deliver measurable Sales, Marketing, CSR, and CX results. See our client case studies.
One for One helps operators and the broader ecosystem to better serve customers. The service delivers ‘less waste’ in a way customers want, understand and appreciate it.
We work with you to identify how and where the service adds the most commercial value. One for One is tailored to support new device sales, device upgrades, leasing offers, customer campaigns, or loyalty moments.
One for One is a turnkey service that is added neatly to your business model, without requiring changes. It directly leads to less electronic waste around the world.