Positive Stories Stronger Brands Happier Customers
- Free webinar
- Watch now
- Learn to tell better stories
Brands are under pressure to stand out with fresh, innovative stories, but customers have heard it all.
The answer? Telling real stories of impact.
Joins us for this FREE WEBINAR to explore how social and sustainability efforts aren’t just good intentions; they’re your brand’s most relevant and engaging stories.
Join us for a free webinar with Ros Hunt, Corporate Affairs & Communications Strategist/moderator,
Thomas Kolster (Mr. Goodvertising) and Ana Maria Alvarez, Marketing Director at Closing the Loop as we explore:
- Why brand storytelling often falls flat?
- What audiences actually connect with today?
- How to communicate values without preaching?
Whether you’re in marketing, comms, or brand leadership, this is a conversation you won’t want to miss.
Meet the speakers!
Ros Hunt
Corporate Affairs & Communications Strategist with 25 years of experience including leadership roles both in-house and at the top London agencies, Ros has led international corporate and sustainability communications strategy and campaigns for some of the world’s biggest brands, including Coca-Cola, Lloyds Banking Group, Diageo, Barclays, Warburtons and Kelloggs.
Thomas Kolster
A frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. Author of two books Goodvertising (Thames & Hudson 2012) and The Hero Trap (Taylor and Francis, 2020). With his first book he popularised the term Goodvertising to describe advertising delivering positive environmental or societal benefits.
Ana M. Alvarez
Marketing Director at Closing the Loop, a Dutch social enterprise that helps tech brands turn circularity into commercial success. With a background in strategic communications and marketing, Ana Maria bridges the gap between purpose and performance, helping companies engage customers with stories that are clear, credible, and commercially valuable.
