“Circularity is expensive, risky and difficult to implement.”
You’ve heard it before, and you’ll likely hear it again.
We want to show you that this isn’t the case. There are immediate, safe, and affordable steps your organisation can take towards circularity for IT without trade-offs.
This blog outlines how to start your IT circularity journey in a way that’s simple, commercially sound, and easy to communicate.
See how your organisation can use circularity to build brand equity, engage new customer groups, and foster loyalty among existing ones without compromising your existing commitments.
Does it sound too good to be true? Don’t just take our word for it; hear from circularity expert Hugo Warner to get an outside perspective!
Read the white paper created by Hugo – available for free!
Insights in this blog are just a preview of the white paper written by Hugo,
“E-waste Compensation: The Starting Point for Real Circularity in Tech.”
In it, you can find examples from manufacturers, telecom providers, and IT resellers who are already using electronic waste (e-waste) compensation to gain a competitive edge.
What commercial opportunities does e-waste compensation present?
How can you engage your stakeholders with it?
And more importantly, why should you?
If you’re curious to find out and your organisation is ready to take practical, strategic steps toward circularity, this paper is the perfect place to start.
Circularity should be a priority for the tech businesses
The topic of circularity is here to stay. It’s becoming more urgent, especially for tech companies. Regulators and customers alike are raising their expectations, and businesses are feeling increasing pressure to respond. Despite that, many companies struggle with implementing circularity into their large-scope strategies. Complexity and high costs are the usual roadblocks.
And that’s where the conversation often ends. Not because the business case isn’t strong, but because the process lacks clarity and direction.
It’s hard to act when you’re unsure where to begin, especially when internal stakeholders expect certainty and external stakeholders demand results.
Your organisation might be eager to take the next step, but once you start mapping it out across departments, infrastructure, and customer touchpoints, the puzzle seems difficult to solve.
So how can your business approach this challenge while balancing these expectations, customer buy-in, and internal processes?
Choosing an innovative and simple solution that ticks all the boxes is a great way to start!
E-waste compensation: a practical way to start
It’s not a silver bullet, and it’s not meant to solve every circular challenge overnight. But it does deliver on multiple fronts without needing to rethink your business model or supply chain logistics.
E-waste compensation gives you a story your customers can relate to and your teams can get behind. It reconciles sustainability with your commercial goals while fitting into your long-term strategy and short-term tactics.
Start small but smart
Whether you’re a manufacturer, telecom provider, or channel partner/reseller, taking small strategic steps is the way to go. By doing this now, you can gain a first-mover advantage and position yourself as an innovator in the space.
How does it work?
E-waste compensation allows you to implement circularity strategically in a simple way. Here’s how it works: for one new device sold, one scrap device is collected and responsibly recycled. One for One. Customers understand it instantly. It provides measurable results and fits easily into the way your company already sells.
Going beyond impact. One for One and its commercial benefits.
Next to delivering impact-related results in a very short time frame, when used for communication, One for One also delivers PR, Communication benefits and a competitive advantage amongst others.
Let’s look at the example of Vodafone Germany, which has been offering
One for One since 2022. They’ve reached an impressive 2.7M phones collected through this service, and on top of the impact results, they have used it as a central story for different communication campaigns.
An innovative differentiation benefit
If you’re supplying IT solutions or equipment, adding e-waste compensation to your offer differentiates you from competitors.
This is evident in the public sector, for example, for the Dutch Central Government. When applying for tenders, green credentials are becoming increasingly important, with electronic waste compensation as one of those credentials that can help your offer score higher on innovation.
Get the full white paper
Your first step towards circularity doesn’t have to be complicated. Download the white paper from Hugo Warner to learn more about:
- Barriers to entry into circularity and how to address them
- Practical solutions for manufacturers, telecoms, and resellers/channel partners
- How to incorporate circularity into your broader business strategy
