Rabobank and their circular ambition
Closing the Loop and Rabobank have collaborated since 2018. This led to the current setup, in which every phone bought by the bank is made waste-neutral. The collaboration has created tangible results for Rabobank, as well as lowered the ecological footprint of the company.
The Ambition
Client
Since
2018
The Service
The Result
Through the collaboration, Closing the Loop helps Rabobank to create an inclusive strategy and implement circular thinking into IT procurement. Rabobank believes that transitioning to a circular economy will require new business models, of which Closing the Loop offers one. To celebrate the collaboration, Rabobank and Closing the Loop organized an event where Dutch State Secretary of the Environment, Stientje van Veldhoven, launched the partnership. Since the start, around 6076 kg CO2 was saved, and 575 kg e-waste has been saved and responsibly recycled.
One other aspect was of major importance to Rabobank; employee engagement. To achieve this, Closing the Loop helped Rabobank by delivering appealing content – such as pictures, video and text -to help share the story of waste-free electronics internally. Additionally, when employees receive their new phone, they see a sticker on the new box that redirects employees to a landing page via a QR code, explaining how Rabobank and Closing the Loop work together to make the devices waste-neutral.
