We’re excited to share that the Closing the Loop team will be attending MWC Barcelona 2026 as part of the Dutch delegation.
Following a strong presence last year, we’re returning with a clear focus on how circular services can strengthen commercial offers in the tech sector today, bringing immediate results.
This year, we are proud to be exhibiting at the Netherlands Pavilion, alongside companies such as Fairphone and other innovators rethinking how technology creates value in a competitive market.
Meet us at the Netherlands pavilion
You will find us at the scale-up corner of the Netherlands Pavilion between halls
4 and 5, CS54, during the following times:
- Monday: 08:30 – 13:30
- Tuesday: 13:30 – 18:00
- Wednesday: 13:30 – 17:00
- Thursday: 08:30 – 15:00
On Wednesday, the Pavilion will host the Netherlands Sustainability Tour, where Closing the Loop will showcase how it helps companies profit from green tech. The tour highlights organisations demonstrating practical solutions that companies can implement now for immediate results.
Key moments during the week
As many other companies, we’re looking towards Wednesday’s GLOMO ceremony with anticipation. Together with Vodafone Germany, we have been shortlisted in the category of Marketing Excellence. We look forward to sharing more from the event and celebrating alongside other inspiring finalists, including Globe Telecom, LG Uplus+, Huawei and e&.
Throughout the week, our team will also engage with industry peers at gatherings hosted by organisations such as BCG, McKinsey, Huawei, and Allstate. These moments bring together decision-makers from the telecom, technology, and consulting sectors to discuss customer-centric propositions, differentiation in saturated markets, and new revenue opportunities.
Embedding greener tech into existing offers
The conversations to be had at MWC reflect a broader shift in the market. Sustainability is increasingly expected to enhance the value proposition, not complicate it.
At Closing the Loop, we built One for One around that principle. Through One for One, we help technology brands activate greener tech directly within existing commercial models and offerings by linking new device sales to electronic waste reduction where it matters most. This allows brands to strengthen differentiation and revenue, while keeping products, pricing, and go-to-market strategies intact.
Let’s meet in Barcelona
MWC brings together the companies shaping the future of mobile and digital technology. We look forward to connecting with partners, brands, and decision-makers who want to embed greener tech into existing offers in a way that is scalable and commercially viable.
If you will be in Barcelona, visit us at the Netherlands Pavilion or reach out to schedule a meeting.
