We’re heading to MWC Barcelona 2026

Following a successful presence at MWC last year — including the Tapas & Tech event co-hosted with Foxway and CCS Insight — we’re returning with renewed focus.

This year, we’re proud to be exhibiting at the Netherlands Pavilion, alongside companies such as Fairphone and other innovators who are rethinking how technology creates value.

The 2026 Netherlands Pavilion reflects a broader shift in how technology brands approach differentiation in a crowded market.

A strong example is Fairphone’s latest Gen 6 smartphone, which brings together the business case.

What makes Gen 6 a gamechanger is the fact that it meets today’s market expectations for performance, reliability, and usability, while integrating sustainability directly into the proposition as a concrete and relevant customer benefit.

This reflects an important evolution in the market: sustainability increasingly needs to fit into state-of-the-art technology; green benefits resonate most when they enhance the overall experience and strengthen the offer, rather than requiring customers to make trade-offs.

At Closing the Loop, we have built One for One around the same principle.

Through One for One, we help technology brands activate greener tech directly within existing commercial models and offerings by linking new device sales to electronic waste reduction where it matters most. This allows brands to strengthen differentiation and revenue, while keeping products, pricing, and go-to-market strategies intact.

You’ll find us at the scale-up corner of the Netherlands Pavilion, where we look forward to connecting with partners, brands, and decision-makers on how greener tech can be embedded into existing offers in a way that is credible, scalable, and commercially viable.