We’re excited to share that the Closing the Loop team will be attending MWC Barcelona 2026 as part of the Dutch delegation.
Following a successful presence at MWC last year — including the Tapas & Tech event co-hosted with Foxway and CCS Insight — we’re returning with renewed focus.
This year, we’re proud to be exhibiting at the Netherlands Pavilion, alongside companies such as Fairphone and other innovators who are rethinking how technology creates value.
The 2026 Dutch Pavilion reflects a broader shift in how technology brands approach differentiation in a crowded market. Fairphone’s latest smartphone generation, for example, combines enterprise-grade performance, long product lifecycles, and an e-waste-neutral claim linked directly to device sales — showing how sustainability can strengthen an offer when it’s built into performance, longevity, and the business case.
What resonates is not sustainability as a message, but sustainability as a concrete, customer-relevant benefit.
At Closing the Loop, we work with this same logic across portfolios and markets.
Through One for One, we help technology brands activate greener tech directly within existing commercial models by linking new device sales to electronic waste reduction where it matters most. This allows brands to strengthen differentiation and revenue without changing products, pricing, or go-to-market strategies.
You’ll find us at the scale-up corner of the Dutch Pavilion, where we look forward to connecting with partners, brands, and decision-makers on how greener tech can be embedded into existing offers in a way that is credible, scalable, and commercially viable.
We’re looking forward to meeting with partners, brands, and decision-makers who are looking to build profitable propositions around greener tech.
📍 Dutch Pavilion, MWC Barcelona
📅 2-5 March 2026
See you in Barcelona.
