Circularity works best when the right organisations partner up to embed it into business as usual. At Retech Days Europe, one of the most important events in the circular IT and electronics industry, Closing the Loop joined as a circularity partner to demonstrate exactly that.
A Commercially Attractive, Turnkey Service
During the event, every attendee had One for One applied to their phone by default. Frictionless, without any added complexity. Just a simple sticker on their device to make it tangible, and the knowledge that an equal amount of e-waste had been responsibly collected and recycled on their behalf.
What This Means for the Channel
During Retech Days, Closing the Loop showcased how Channel companies can differentiate and meet the needs of light-green customers, by offering attractive and simple customer-centric circularity. One for One is not a sustainability add-on that requires heavy lifting to deploy, it is a commercially ready service that strengthens device propositions from day one. It unlocks a clear USP in a competitive market, creates additional revenue and margin opportunity, and appeals to the growing base of light-green customers without alienating others.
Leading brands such as Vodafone, Samsung, Atos, and Dustin have already added One for One to their propositions, using it to serve both consumers and B2B customers including the Dutch Government and KPMG. It is a service that differentiates, builds brand value, and drives customer satisfaction, all while making a real, measurable impact on global e-waste.
Built on Partnership
Events like Retech Days are a reminder that the circular economy is not built by any single company. It is built through collaboration across the value chain. We are proud to have been part of it.
