Since 2022, Vodafone Germany has partnered with Closing the Loop to drive impactful sustainability efforts through our One for One service. Together, we’ve collected over 1.5 million scrap phones from Vodafone’s end customers, making this one of the largest mobile phone collection initiatives achieved by an operator in under two years!
To celebrate this significant milestone, Vodafone launched a comprehensive, cross-functional campaign. The initiative kicked off with a compelling documentary, followed by in-store materials, a dynamic social media campaign, and a high-profile PR event—all aimed at raising awareness about One for One and the positive impact it has generated.
Capping off this successful campaign, Vodafone has been honored with two Digital Communication Awards—one for Sustainability Communications and another for Corporate Social Responsibility.
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These awards underscore how circular business models like One for One not only drive positive impact but also provide brands with fresh, innovative angles to elevate their narratives. It’s a testament to the power of integrating sustainability into the core of business communications.
